As Online Business Marketers we can often overlook the importance of branding and image building. Like consumers, we often just see the large corporate company brands associated with our daily lives but overlook the positive effects a strong brand can have on our own online marketing efforts.A strong brand is vital to the success of your business. Particularly when you are selling a product or service that you are directly associated with, unlike maybe an affiliate marketer who is simply marketing another persons product or service.There are several options available to the online entrepreneur when considering branding his/her business. You could use the existing brand name of the business you promote, create a new brand name or even co-brand with another business. What is important is that you decide on the route you wish to take as it can have a strong influence on the domain name you want to choose.Consider this, if you are marketing a business that people would search for by the business name then you would want to try and include this name in your domain. It helps improve your overall SEO for your website. If you feel that your business or service is often searched for using a common phrase i.e “wedding cakes” then again, including the phrase in your domain is an advantage.A few points to take into consideration when choosing a brand name are:Try to keep it short and catchy – tricky in today’s market where many domains have already been snapped up, just try to avoid the use of characters to separate words as they can often be misspelled, losing you business!Keep it simple and easy to spell. Try to include the name of the brand or business you are promoting. Suggest something about the product.If you intend to use a capture/sales page to forward people onto a generic website for a business you are associated with, try to build continuity. Use the same or similar colors, graphics, layout. Be clear as to what people are going to discover when they opt in to your site and don’t leave them wondering where they have be sent otherwise they will all to soon start their search all over again.Brand name recognition can make a big difference to your bottom line profits. People choose to buy from businesses and people they connect to and trust. Making yourself and your business instantly recognizable creates continuity. All too often I see a sales page promoting a great new product or service to help you succeed online. When I register for further details I get taken to a completely different site, name, image, colors etc. All of which make me feel that I have either been redirected to the wrong page or the person making me all the promises on the first website has little or nothing to do with the site I am now viewing. People are already very cautious about buying online and building trust with them is essential to making sales.If you choose to use the power of video to market your business, create a recognizable image from video to video. I use the same opening & closing screenshots throughout all my videos and have a short 30 sec intro on each one. This way people begin to recognize my videos instantly and associate them with quality content. With software such as PowerPoint and Keynote and movie editing software on most computers now, it is not difficult for the work at home entrepreneur to produce some high quality, branded videos with a little imagination.A Brand is a promise. It is how you set your customer expectations. When you build a strong brand, follow it up with products or services you promised, then customers will buy from you again and again.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.